Our strategy

Keller is the world’s largest independent ground engineering contractor with leading market positions in many countries.

Our Objective

Our overriding strategic objective is to extend further our global leadership in specialist ground engineering through both organic growth and targeted acquisitions.

Our Execution

There are three key elements to our strategy:

• expansion into new, higher growth geographic regions;
• acquisition and development of new technologies and methods; and
• transfer of technologies and methods within our current geographic regions.

Market Drivers

We will continue to focus on those sectors where the barriers to entry are highest and where we have capabilities which give us a clear competitive advantage:

• bigger and more sophisticated foundation systems, often requiring specialist equipment;
• foundations for safety- and quality-critical environments; and
• bespoke solutions with a high design content.
  

Throughout the world, we expect the growth in specialist ground engineering to exceed the growth in general construction, driven over the medium to long term by such trends as:

• increasing land shortage, driving a need to use brownfield and marginal land;
• climate change, triggering more river and dam flood protection projects;
• the prevalence of very large-scale development projects;
• the need for investment in energy capacity; and
• the renewal of outdated road and rail infrastructure.

In our developing markets, additional drivers, such as population growth, urbanisation, rapid industrialisation and increased overseas trade, are expected to sustain high levels of investment across the whole construction sector over the medium to long term and we continue to strengthen our position in these regions.

By focusing on what we do best, we are confident that we will maintain our track record of out-performing our markets over the medium to long term.