Local |
National(regional in larger countries such as US, Australia) |
International |
|---|---|---|
CompetitionLocal competition is highly fragmented comprising many small businesses, often family-owned, with limited equipment capacity and few (or single) product lines. |
CompetitionIn Europe, competition is often owned by general contractors. In the US and Australia, these services are usually outsourced. Independent national competitors tend to be privately owned. |
CompetitionFew competitors can claim to have a truly global capability, strong financial credentials and the ability to offer a full product range. |
Types of projectStandard foundations for small to medium structures, where ground conditions are relatively straightforward. |
Types of projectAs local markets, plus foundations for larger structures and complex solutions for more difficult ground conditions. |
Types of projectVery large scale, requiring capacity or expertise which may not be available in-country. Often direct foreign investment, where funders or clients choose to use contractors with whom they have worked in other parts of the world. |
Keller’s advantage in this segmentOur regional structure and agile organisation enables us to compete with local players for small-to-medium sized contracts. We undertook around 8,000 contracts last year, of which 85% had a value of less than £250,000. |
Keller’s advantage in this segmentWe have a wide network of subsidiary companies and branch offices employing local people with knowledge of:
|
Keller’s advantage in this segmentLargest independent operator with a global presence. Able to follow known customers into new geographic markets. Can pool resources and expertise from around the globe. |

